Gorenjska Banka & ABC Tech Group — LEONUS Digital SME — Case Study

ABOUT GORENJSKA BANKA

With a half-century of tradition in banking, Gorenjska Banka operates with a clear focus to meet the unique financial needs of its clients. It is a growth-oriented full-service bank, serving corporate businesses and individuals, with special attention on efficient user experience and service excellence. Dedicated to building a modern, innovative client-focused bank, the bank ensures an enhanced scope of digital banking services, backed by the support of its banking experts.

As a sound financial institution, dedicated towards sustainable growth and development, by sharing good practice, knowledge, and experience, Gorenjska Banka is certified as an employer with the highest social responsibility standards in Slovenia.

WHAT WERE THE MAIN CHALLENGES?

At the time when digitalization is taking over every aspect of everyday business, the bank has decided to provide its clients with the best digital experience and be a strategic partner of digital business in the SME segment.

In many markets, including the Slovenian market, the SME client segment has been recognized to strongly represent the market diversity, and the challenges of providing a superb digital experience have been addressed with special care.

The objective was to provide a proven solution and at the same time to act as soon as possible, which often represents a challenge in bringing these aims together. The Covid-19 uncertainty and business challenges under limited access to regular obligations for SME clients were the motive to select a proven partner who can deliver top digital journey to each client, guarantee the stability and security of the solution, while following all ethical principles of Gorenjska Banka.

It was necessary to follow a rational approach while ensuring for inventiveness and reliability considering the uncertainty of the economy in the post-Covid environment.

Therefore, Gorenjska Banka decided to share this crucial task with ABC Tech Group, as a reliable and proven partner in the integration of the same or similar type of solutions, and a decision was made to implement a new mobile application for SME clients following the latest technological achievements.

“Considering the growing need of our small and medium enterprises for high quality, reliable, and proven mobile banking solution, we decided to approach this challenge with the implementation of the brand new mobile banking for the SME. ABC Tech’s solution was selected as the best choice for our clients, while also taking into consideration the proposed integration time.” — Nika Prezelj, Product Manager at Gorenjska Banka

WHAT WAS THE GOAL OF THE PROJECT?

Through business analysis of similar solutions and satisfaction analysis with the performance of mobile applications, it has been concluded that it is necessary to harmonize the needs of the “new” market with the expectations of the existing client base. To offer new options, provide simple and understandable functioning, raise the level of satisfaction and loyalty of clients were main objectives and determined to succeed we have started developing a new mobile solution.

In the development process, attention was paid to end-users and their experience of using the new mobile solution. Trust and reliability as one of the main concepts of the bank business model was a key guideline at all times, the bank could not accept any compromise and it was necessary to fulfill the concept in full scope.

„We wanted to provide an effective customer journey, a broader scope of functionalities, better overview, etc., and all within a tight time frame. Taking into consideration that the post-COVID challenges have an important business impact on the operations of a part of our SME clients, we had to act fast to ensure continued access to all banking services for our clients.” — Dejan Pepelashev, Business Technology Specialist at Gorenjska Banka

WHAT HAS BEEN DONE AND WHAT ARE THE RESULTS?

In the time of only 5 months, a verified and tested solution has been delivered to Gorenjska Banka. The average rating indicates a high satisfaction level and good user experience with the new mobile solution Link m-pro.

In response to contemporary business trends, the application provides multiple user opportunities and is a modern and multi-useful business tool for each SME client. The clients of Gorenjska Banka have numerous banking services at their disposal 24/7 with only a few clicks, without visiting the bank or additional documentation.

“We have offered our solution Leonus Digital SME and approached to the project with special attention. Importance of this project and the efforts made by the members of the Gorenjska banka in the preparation of the project were huge, our commitment and integrity were on the same level as if we were internal participants on the project.” — Igor Vuković, Team Lead at ABC Tech Group

CONCLUSION

We are really very satisfied with the cooperation with the ABC Tech group; both teams (GB & ABC) worked closely together as one team to achieve a very ambitious goal in quite a short time (for the bank). For us, it is very important to have a reliable and responsive partner which is following modern trends in the industry and supporting us in this area. Looking forward to furthering successful projects. — Natalija Prešern, COO at Gorenjska Banka

Being selected as a digital banking provider by a bank such as Gorenjska Banka was both an honor and a challenge for us, considering the scope and the timeline. But with incredible teamwork both from GB and ABC, we achieved the ultimate goal: satisfied SME clients of the Bank, and that is what is the key metrics for us. We are looking forward to future collaboration with the Gorenjska Banka. — Goran Bosankić, CEO at ABC Tech Group