The happiness of the customer

Written by Anja Vresk (Digital Marketing Assistant at ABC TECH Group)

One of the main goals of ABC TECH Group, as in many other companies, is the happiness of our customers. We could have an amazing project and products that we are proud of, but in the end, customers’ satisfaction and happiness are of big importance to call our project, product, or service successful. After all, a satisfied and happy customer is the one who will support and value your company in the long term.

But, what are the main things that you need to make sure to achieve this emotional state in customers?

First thing first, you need to know who should be your customer. Not all products are for all customers. Once you clarified who is your target audience, you are a step closer to your goal.

Second thing is — yes, you need to stay true to yourself and your company goals, but at the same time, you should have some type of personalization that you can make for each or group of customers. With a personal touch in your primary product, you will create an image of yourself as a loyal, adaptable company that thinks of each user and their needs.

And maybe the most important thing — be there for your customers. Not at one specific time, but every moment of your mutual path. Listen to your customers — listen to what are their needs, what are their wishes, and also what feedback they have. Show them that you care and you are there for them.

Operate according to the principle, as Seth Godin said: „Don’t find customers for your product, find the product for your customers“, and you will for sure have a happy and satisfied circle of users.